LazyTrips

Graphic of a puzzle piece within a speech bubble

The Challenge

The average person visits 38 websites before booking a holiday. Our task was to create a game-changing and completely free digital platform where people could find trip inspiration, read expert advice, discover new destinations and book their trip, all in one place.

Graphic of a puzzle piece within a speech bubble

The Challenge

The average person visits 38 websites before booking a holiday. Our task was to create a game-changing and completely free digital platform where people could find trip inspiration, read expert advice, discover new destinations and book their trip, all in one place.

Here's the three-pronged strategy we used to bring this idea to life.

1

Organic Content Strategy

1

Organic Content Strategy

Defining target segments

Through competitor research, market analysis, psychographic consideration and trend reports, we determined the target market segment for LazyTrips. We then set about developing a marketing strategy to reach the identified segments effectively, earn their trust, and ultimately convert them into customers.

Providing insider travel advice

Studies have found that consumers are increasingly seeking out authentic activities when they travel, including visiting new locations and finding unique experiences.

That’s where the LazyTrips content team comes in. All the trips and guides on the LazyTrips website are written for travellers by travellers, with an emphasis on authenticity.

Using their first-hand experience as well as research and journalism skills, the content team set about creating guides to the most popular and off-the-beaten-path destinations across the globe, finding out all the best things to do and see in each place. The content writers draw on both personal knowledge and insider tips to make sure they provide the most accurate, authentic and up-to-date information.

The detailed LazyTrips content is coupled with professional high-quality pictures, customisable itineraries and interactive maps, creating an engaging and visually stimulating place for users to feed their wanderlust.

Optimising for SEO

We used keyword research and audience metrics to optimise each and every piece of content produced, monitoring the analytics on a weekly basis to update and improve the pages as needed. We also developed an internal linking strategy for LazyTrips to improve site crawlability, reduce bounce rates and boost engagement across the website.

Digital Marketing Strategies

We implemented a detailed social media and PPC plan, setting ambitious goals while making sure to stay within budget restrictions. We also conducted focus groups to gather real-life information on the target segment in order to improve the website in line with their needs.

Image of a person holding up a mobile phone browsing the Lazytrips website

2

Market-leading Digital Features and Seamless User Experience

Designing for the digital traveller

The days of visiting a brick-and-mortar travel agent are pretty much over, but consumers expect to have all the same services and personal guidance on a digital platform – i.e. a trusted digital travel agent.

With LazyTrips, all the planning and booking is done online for the ultimate convenience. The website is optimised for use on desktop, mobile and tablet, which means that users can save and share their trips on the go. And thanks to a fuss-free and aesthetically pleasing UI design, it’s easy and fun to navigate the website and find travel inspiration.

Using the latest technologies, the LazyTrips platform makes intelligent recommendations based on past trips, but the user remains in control of their own journey. Nothing is packaged or set in stone, which means that users have the freedom and autonomy to create their own personalised dream holiday.

Building a user-focused website

Our goal was to create an easy-to-use website that puts the user first, emphasising seamlessness and simplicity. So our team of developers collaborated with our in-house design team, setting out to create a smooth and intuitive platform.

Most mainstream booking websites bombard users with constant sales and pop-ups, or require them to sign up or pay a fee to access their services. By contrast, LazyTrips is free to use, with no need to download or subscribe.

The website provides an authentic and intuitive customer journey that mirrors human interaction through unique touch points and communications.

3

Innovative Technological Solutions

Integrating booking systems

In August, LazyTrips launched its integrated hotel booking system, granting users access to more than 300,000 hotels in destinations across the world. They have some of the most competitive rates on the market, often beating out the big players.

Future features will include integrated car rental, flights and experiences, which will firmly establish LazyTrips as the ultimate all-in-one travel platform.

Optimising for user experience

Our developers created an optimised XML sitemap and structured data in order to improve both user experience and SEO. By monitoring the website uptime, they were able to make important changes to the back-end in order to improve the customer journey.

As more than 50% of LazyTrips users engage with the platform through mobile devices, the entire tool has been built and optimised with a mobile-first outlook

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